‘I am Losing my creativity’- this thought is not just in my mind but in the minds of thousands of people around the world. In spite of being in a creative field and being surrounded by creative people, be it in an agency, a production house or marketing communication, many people quit their jobs in search of their creative self and many leave their creative self in the process of searching it. Still, the quest for creativity continues.

Does Creativity really exist?

It’s an old debate- some say creativity is an inspiration, some say it’s just technique. I feel creativity exists and exis by itself as an impulse. It exists in every field. There is no escaping the creative impulse.

Even in a 9–5 desk job like accounting there is need to get creative once in a while. Even a job as physical as cleaning dumpsters might need a touch of creativity. If you are faced with a problem that forces you to come up with a unique solution, then you are being creative to solve your issues.

Kick This Myth ‘Out of The Box’

Many times while interviewing creative people I hear and see in their CV a phrase — ‘Out of the box thinker’ but when I ask them what is the definition of THE BOX, does it really exist. Even if we assume it exists, have they completely explored their box? Perhaps simpler and elegant solutions reside there.

According to me, there is no such thing as The Box. If you have a thought explore it. Even if you think that your idea is derivative, bring it to life. In the process of bringing it to life, you might discover something new.

Let’s take the example of Beer Brands:
Starting from 2001, if we have 5000 brands around the world, each year each brand come up with at least 2 campaign, that counts to 10000 campaigns, in each campaign there will be at least 10 creatives and at least 5 people working on each campaign for 8 hours a day and at least 30 days, that equals to 100,000 creative with 50,000 people involved in it taking almost 12 Ml man hours. It’s 2019 so in 19 years alone 1,900,000 creatives have been done, and people are still coming up with new and innovative ideas, and will be forever, so do you really think a box exists?

I am in creative space still I am losing my creativity.

The other day I met a friend of mine, an art director, he was looking very low. Let me assure you he is really creative and efficient in his work. I asked him what happen but he hesitated in telling. I asked him to join me for a coffee and cajoled him into a discussion.

He said he was not getting good ideas, the only question he kept asking himself is why he is here, doing the same kind of job again and again. “I don’t have anything left to explore, but what to do I have a family to look after and bills to pay.”

But was it the real issue- NO. the real issue was his creative satisfaction.

There are many reasons why a creative person feels he is losing his creativity in spite of being in the creative space. Reason can be client requirement and feedback, manager’s interference in the creative process, inadequate brief, lack of tools and training, time to explore the ideas and brainstorming or may be the pay scale.

Instead of getting trapped in a feeling of inadequacy it is important to explore what makes your creativity tick.

How to get the creative satisfaction and get the creativity back?

My father used to say, “when in doubt go back to the basics”. His advice has served me well over the years. Every time I have felt my creativity stagnate I have reverted to my original sense of creativity.

My creative journey started with writing poems for myself. I still maintain a dairy. When I feel my creativity draining I turn to my poems for my inspiration. I churn out verse even if it feels foolish. This gets me back in touch with my original creative self.

What is your original creative self?

For some, it might be that old habit of playing the guitar. For some, it might be sketching in their books. Indulging in this activity for the sheer sake of creativity helps refresh your mind.

I invite you all to consider this, that all your creativity is derived from that original sense of wonder that you felt as a child doing a particular activity. For me, that sense of wonder was writing my poems. My entire creative-self rests on this basic foundation.

Go back to your basic creative self and unleash those old creative juices.

Years of client feedbacks and meeting ‘industry standards’ takes away that sense of wonder associated with the creative process. For some, it becomes a mechanical, formula-based action.

It is important to re-kindle that initial sense of wonder with the creative process. This will happen only when you get back in touch with Original Creative Self. Creativity has always been an exploration of the Self. If you are feeling that your creativity is bankrupt, then perhaps it is a sign that you have moved away from your original creative self.

Nunc fringilla scelerisque commodo. Donec quis erat diam. Proin magna sapien, lobortis quis pulvina iaculis at diam. Etiam orci quis mi fermentum sing like there’s nobody listening viverra ultricies diam molestie ultricies. Donec ex non turpis onsectetur aliquam eget non nisi. Donec eget nunc eget massa sagittis porttitor. Interdum et malesuada famesa ipsum primis in faucibus. Fusce hendrerit sapien sit amet eros dignissim dapibus. Vivamus finibus, nibh non varius feugiat, sem odio commodo metus quis elementum risus massa vitae ligula. Nullam dapibus sit amet sapien a vulputate. Vestibulum ante ips primis in faucibus luctus.

Be the change that you wish to see in the world.

Aenean imperdiet dignissim leo, id ultricies eros ultricies non. Sed vitae augue ac a dolor sollicitudin cursus. Nam dictum magna felis, ac vulputate be yourself; everyone else is already taken auctor. Etiam tempor facilisis purus. Aenean elementum purus felis, vitae vulputate libero semper sit amet. Mauris pulvinar arcu nec est commodo, eget aliquam sem convallis. Aliquam elit augue, tempus vel tincidunt et, euismod at mauris. Praesent vulputate, eros sed placerat vehicula, arcu ligula lobortis lorem.

Nam dignissim orci quis mauris feugiat maximus. Maecenas sit amet maximus ligula, eget commodo turpis. Quisque intro gue nulla eu enim sollicitudin, a auctor nulla cursus. Nullam commodo libero turpis uctus two things are infinite a eros ultrices elementum enim imperdiet, tristique velit. Quisque urna urna, iaculis eu risus ac, eleifend ullamcorper sed vehicula quam.

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Fusce sed ligula velit. Aliquam viverra ultricies diam molestie ultricies. Donec ex non turpis onsecte liquam eget non nisi. Donec eget nunc eget massa sagittis porttitor. Interdum et malesuada famesa ipsum primis in faucibus. Fusce hendrerit sapien sit amet eros dignissim dapibus. Vivamus finibus, nibh non varius feugiat, sem odio commodo metus quis ementum risus massa luctus.

Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.

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You only live once, but if you do it right, once is enough.

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• Be yourself; everyone else is already taken.
• You only live once, but if you do it right, once is enough.
• Be the change that you wish to see in the world.

Aenean imperdiet dignissim leo, id ultricies eros ultricies non. Sed vitae augue ac a dolor sollicitudin cursus. Nam dictum magna felis, ac vulputate leo tincid efficitur. Aliquam quis nunc quis quam porta auctor. Etiam tempor facilisis purus. Aenean elementum purus felis, vitae vulputate libero semper sit amet. Mauris pulvinar arcu nec est commodo, eget aliquam sem convallis. Aliquam elit augue, tempus vel tincidunt et, euismod at mauris. Praesent vulputate, eros sed placerat vehicula, arcu ligula lobortis lorem.

Nam dignissim orci quis mauris feugiat maximus. Maecenas sit amet maximus ligula, eget commodo turpis. Quisque intro gue nulla eu enim sollicitudin, a auctor nulla cursus. Nullam commodo libero turpis uctus lacus fermentum ut. Vivamus a eros ultrices elementum enim imperdiet, tristique velit. Quisque urna urna, iaculis eu risus ac, eleifend ullamcorper sed vehicula quam.

Change can be a powerful tool to bring brightness or darkness into our lives. Whether it’s a positive or negative change, it can have a huge impact on how we view our life and how we live it. A positive change can bring a newfound sense of hope, purpose, and optimism, while a negative change can bring fear, uncertainty, and even despair.

This is especially true when it comes to artificial intelligence (AI).

Recently, I asked AI to create two different images — one that represents the brightness AI can bring to the world, and another that represents the darkness. The result for the brightness image was a bright human face with hope on the face and colors coming out. This represents the potential of AI to bring positive change and brighten our world.

On the other hand, the result for the darkness image was a face that showed a sci-fi villain that would end the world. This illustrates the potential negative consequences of rejecting change and seeing AI as a threat.

The difference is visible when we accept the change and open our minds to the possibilities of AI, versus rejecting change and seeing it as a danger. If we can shift our perspective and embrace the potential of AI, we can bring brightness into our lives and create a better future for ourselves and those around us.

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Nunc fringilla scelerisque commodo. Donec quis erat diam. Proin magna sapien, lobortis quis pulvina iaculis at diam. Etiam orci quis mi fermentum feugiat. Fusce sed ligula velit. Aliquam viverra ultricies diam molestie ultricies. Donec ex non turpis onsectetur aliquam eget non nisi. Donec eget nunc eget massa sagittis porttitor. Interdum et malesuada famesa ipsum primis in faucibus. Fusce hendrerit sapien sit amet eros dignissim dapibus. Vivamus finibus, nibh non varius feugiat, sem odio commodo us luctus.

You’ve gotta dance like there’s nobody watching, Love like you’ll never be hurt, Sing like there’s nobody listening, And live like it’s heaven on earth.

Vivamus convallis sollicitudin arcu, sit amet imperdiet urna sodales non. Nulla mauris erat, pharetra ut venenatis acan consequat vitae nunc. Sed elementum pharetra purus id commodo. Nullam ornare orci sit amet nunc auctor ullamcorper lacus sagittis.

Fusce consectetur at lacus sed aliquet. Morbi hendrerit ornare arcu at sagittis. Curabitur ullam corper ligula quis lectus tempor blandit. Suspendisse vestibulum libero turpis. Donec feugiat ut dui nec dapibus. Vestibulum afacilisis porttitor nisi, in laoreet nisl feugiat in. In ornare neque quis mauris tristique ultrices. Pellentesque ac velit quis tellus dignissim porta et nec metus.

Be who you are and say what you feel.

Aenean imperdiet dignissim leo, id ultricies eros ultricies non. Sed vitae augue ac a dolor sollicitudin cursus. Nam dictum magna felis, ac vulputate leo tincid efficitur. Aliquam quis nunc quis quam porta auctor. Etiam tempor facilisis purus. Aenean elementum purus felis, vitae vulputate libero semper sit amet. Mauris pulvinar arcu nec est commodo, eget aliquam sem convallis. Aliquam elit augue, tempus vel tincidunt et, euismod at mauris. Praesent vulputate, eros sed placerat vehicula, arcu ligula lobortis lorem.

Nam dignissim orci quis mauris feugiat maximus. Maecenas sit amet maximus ligula, eget commodo turpis. Quisque intro gue nulla eu enim sollicitudin, a auctor nulla cursus. Nullam commodo libero turpis uctus lacus fermentum ut. Vivamus a eros ultrices elementum enim imperdiet, tristique velit. Quisque urna urna, iaculis eu risus ac, eleifend ullamcorper sed vehicula quam.

Fusce risus lorem, sollicitudin vel orci at, ultricies porttitor dolor. Nam eget tincidunt tellus, at malesuada enim. Praesent nunc libero, hendrerit quis nisl tempor, pharetra bibendum nisl. Quisque porta, nulla vel tristique convallis, nulla lacus consequat velit.

Anean sollicitudin, lorem quis bibendum auctor nisi elit consequat ipsum nec sagittis sem nibh id elit duisa. Prsent auctor illa cursus. Aliquam vehicula porttitor risus sit amet tempor. Donec varius aposuere odio id pharetra. Donec malesuada magna nec fermentum mauris aliquam sed. Pellentesque molestie pellentesque velit nec euismodim, in egestas arcu tellus porta dui.

Nunc fringilla scelerisque commodo. Donec quis erat diam. Proin magna sapien, lobortis quis pulvina iaculis at diam. Etiam orci quis mi fermentum feugiat. Fusce sed ligula velit. Aliquam viverra ultricies diam molestie ultricies. Donec ex non turpis onsectetur aliquam eget non nisi. Donec eget nunc eget massa sagittis porttitor. Interdum et malesuada famesa ipsum primis in faucibus. Fusce hendrerit sapien sit amet eros dignissim dapibus. Vivamus finibus, nibh non varius feugiat, sem odio commodo us luctus.

You’ve gotta dance like there’s nobody watching, Love like you’ll never be hurt, Sing like there’s nobody listening, And live like it’s heaven on earth.

Vivamus convallis sollicitudin arcu, sit amet imperdiet urna sodales non. Nulla mauris erat, pharetra ut venenatis acan consequat vitae nunc. Sed elementum pharetra purus id commodo. Nullam ornare orci sit amet nunc auctor ullamcorper lacus sagittis.

Fusce consectetur at lacus sed aliquet. Morbi hendrerit ornare arcu at sagittis. Curabitur ullam corper ligula quis lectus tempor blandit. Suspendisse vestibulum libero turpis. Donec feugiat ut dui nec dapibus. Vestibulum afacilisis porttitor nisi, in laoreet nisl feugiat in. In ornare neque quis mauris tristique ultrices. Pellentesque ac velit quis tellus dignissim porta et nec metus.

Be who you are and say what you feel.

Aenean imperdiet dignissim leo, id ultricies eros ultricies non. Sed vitae augue ac a dolor sollicitudin cursus. Nam dictum magna felis, ac vulputate leo tincid efficitur. Aliquam quis nunc quis quam porta auctor. Etiam tempor facilisis purus. Aenean elementum purus felis, vitae vulputate libero semper sit amet. Mauris pulvinar arcu nec est commodo, eget aliquam sem convallis. Aliquam elit augue, tempus vel tincidunt et, euismod at mauris. Praesent vulputate, eros sed placerat vehicula, arcu ligula lobortis lorem.

Nam dignissim orci quis mauris feugiat maximus. Maecenas sit amet maximus ligula, eget commodo turpis. Quisque intro gue nulla eu enim sollicitudin, a auctor nulla cursus. Nullam commodo libero turpis uctus lacus fermentum ut. Vivamus a eros ultrices elementum enim imperdiet, tristique velit. Quisque urna urna, iaculis eu risus ac, eleifend ullamcorper sed vehicula quam.

Fusce risus lorem, sollicitudin vel orci at, ultricies porttitor dolor. Nam eget tincidunt tellus, at malesuada enim. Praesent nunc libero, hendrerit quis nisl tempor, pharetra bibendum nisl. Quisque porta, nulla vel tristique convallis, nulla lacus consequat velit.

Anean sollicitudin, lorem quis bibendum auctor nisi elit consequat ipsum nec sagittis sem nibh id elit duisa. Prsent auctor illa cursus. Aliquam vehicula porttitor risus sit amet tempor. Donec varius aposuere odio id pharetra. Donec malesuada magna nec fermentum mauris aliquam sed. Pellentesque molestie pellentesque velit nec euismodim, in egestas arcu tellus porta dui.

Nunc fringilla scelerisque commodo. Donec quis erat diam. Proin magna sapien, lobortis quis pulvina iaculis at diam. Etiam orci quis mi fermentum feugiat. Fusce sed ligula velit. Aliquam viverra ultricies diam molestie ultricies. Donec ex non turpis onsectetur aliquam eget non nisi. Donec eget nunc eget massa sagittis porttitor. Interdum et malesuada famesa ipsum primis in faucibus. Fusce hendrerit sapien sit amet eros dignissim dapibus. Vivamus finibus, nibh non varius feugiat, sem odio commodo us luctus.

You’ve gotta dance like there’s nobody watching, Love like you’ll never be hurt, Sing like there’s nobody listening, And live like it’s heaven on earth.

Vivamus convallis sollicitudin arcu, sit amet imperdiet urna sodales non. Nulla mauris erat, pharetra ut venenatis acan consequat vitae nunc. Sed elementum pharetra purus id commodo. Nullam ornare orci sit amet nunc auctor ullamcorper lacus sagittis.

Fusce consectetur at lacus sed aliquet. Morbi hendrerit ornare arcu at sagittis. Curabitur ullam corper ligula quis lectus tempor blandit. Suspendisse vestibulum libero turpis. Donec feugiat ut dui nec dapibus. Vestibulum afacilisis porttitor nisi, in laoreet nisl feugiat in. In ornare neque quis mauris tristique ultrices. Pellentesque ac velit quis tellus dignissim porta et nec metus.

Be who you are and say what you feel.

Aenean imperdiet dignissim leo, id ultricies eros ultricies non. Sed vitae augue ac a dolor sollicitudin cursus. Nam dictum magna felis, ac vulputate leo tincid efficitur. Aliquam quis nunc quis quam porta auctor. Etiam tempor facilisis purus. Aenean elementum purus felis, vitae vulputate libero semper sit amet. Mauris pulvinar arcu nec est commodo, eget aliquam sem convallis. Aliquam elit augue, tempus vel tincidunt et, euismod at mauris. Praesent vulputate, eros sed placerat vehicula, arcu ligula lobortis lorem.

Nam dignissim orci quis mauris feugiat maximus. Maecenas sit amet maximus ligula, eget commodo turpis. Quisque intro gue nulla eu enim sollicitudin, a auctor nulla cursus. Nullam commodo libero turpis uctus lacus fermentum ut. Vivamus a eros ultrices elementum enim imperdiet, tristique velit. Quisque urna urna, iaculis eu risus ac, eleifend ullamcorper sed vehicula quam.

Fusce risus lorem, sollicitudin vel orci at, ultricies porttitor dolor. Nam eget tincidunt tellus, at malesuada enim. Praesent nunc libero, hendrerit quis nisl tempor, pharetra bibendum nisl. Quisque porta, nulla vel tristique convallis, nulla lacus consequat velit.