Da Sachin Sharma is an AI trainer, coach and consultant based in Mumbai. He trains teams and advises managements on putting AI to work: problem first, solution second, and a team that can run it without him.
Every AI project is a wiring problem: the real problem has to reach the data, the people and a result. Leave one link loose and nothing moves. Try it.
Every engagement starts with a conversation with the decision makers. No two businesses are the same, so no single AI solution fits all.
Hands-on AI training built around your team's real work, so people leave able to run it independently.
Deciding where AI belongs in the business, and where it does not.
One-to-one guidance for founders and leaders who want to lead the AI shift themselves, not delegate it blindly.
When an off-the-shelf tool does not fit, I design the workflow, tool or system around how your business actually works.
The team could explore and iterate footwear concepts faster, without changing how they work.
My creative philosophy is vision over tool. AI is a medium directed by human intelligence, not a replacement for it.
Sit with leadership to understand the business, its market, its consumers and its real challenge.
Sharpen what must change and what good looks like, so there is something clear to scale.
Design the AI workflow, tool or system that fits this business and no other.
Build it into daily work and train the team to run it independently.
Fifteen questions about how your business works today. You get a score for five areas, what is holding you back, and a 90-day plan in order of priority.
Take the assessmentUsed by teams at Zee, Cinevistaa and IICT.
On 10 February 2026, something subtle but historic happened. India officially amended the IT Rules and, for the first time, created a formal legal category for “synthetically…
Union Budget 2026–27 One more orange. Coincidence or something deeper? Before we get serious, let’s start with a little fun. Every time we hear the phrase “orange economy” ,…
After I share an AI-made image, video, or song, the first question I hear is the same every time: “What was the prompt?” Yesterday, a friend from Learning and Development in the…
Short answers first. If yours is not here, write to me directly.
Da Sachin Sharma is an AI trainer, coach and consultant based in Mumbai, India, and the founder of X DOT AI. He has trained 1000+ professionals, has 18+ years in brands, advertising and film, and is the author of five books including Prompt DOT AI and Creativity DOT AI.
Hands-on generative AI training for branding, marketing, content and operations teams, built around the team's real work. Each programme is shaped after a conversation with the decision makers.
He has led AI training and team building for Zee Entertainment, Saregama, EPAM and Shemaroo Entertainment, and is Guest Faculty at IICT Mumbai. For Zudio, he built an AI-powered footwear design tool.
He starts with the business problem, not the tool. With 18+ years of building 200+ Indian brands, he designs the AI workflow that fits each business and trains the team to run it independently.
Both. Every engagement starts with a conversation with the decision makers, then moves to consulting, custom AI tools, team training or one-to-one coaching, depending on the problem.
For founders, CXOs and team leaders who want AI working inside the business, not sitting in a slide deck.
