What got you here won’t get you there, in an ever changing market you have to keep yourself open to learning. A few things by your own experience and a few from the people who lived and experienced the journey of building and growing their brand. Here’s a list of 7 books by Indian authors talking about major Indian brands. I’ll suggest every young entrepreneur, marketing professionals and growing leaders to read these.
Why Indian Authors?
Because India, or as most of today’s marketing people call it, BHARAT is different from the world, and the people who have worked and built a brand for Indian consumers can share the real story behind the success or failure of their brand. There is a lot to learn from their experiences and their stories.
1. The Tata Group: From Torchbearers to Trailblazers — By Shashank Shah
An insight to 150 years of successful journey of the group. A book every entrepreneur and Leader should read, I am really amazed by the futuristic thoughts, vision and dedication of each and every chairman of Tata, contributing to the growth of the nation.
2. Stories At Work: Unlock the Secret to Business Storytelling — By Indranil Chakraborty
More than an idea, it’s the story people buy, and carry with them. The same has been told in a wonderful way by Indranil Chakraborty (IC) in his book “Stories At Work”
3. THE CEO FACTORY : Management Lessons from Hindustan Unilever — By By Sudhir Sitapati
“Ok… I was not knowing that.” thats what you will say while reading this book.
It will surely give you good insight on how create a consumer driven organisation along with the brands that reach places where even running water & electricity can’t reach.
4. Harsh Realities: The Making of Marico — By Harsh Mariwala & Ram Charam
A highly anticipated Indian business story of one of the biggest FMCG conglomerates in the world: Marico Ltd.Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987
5. Dream with Your Eyes Open: An Entrepreneurial Journey — By Ronnie Screwvala
The book is filled with incidents, thoughts and behind-the-scenes anecdotes of Screwvala’s career that would help young business-oriented minds to gain more knowledgeable insight into the ins and outs of entrepreneurship.
6. The Secret of Leadership: Stories to Awaken, Inspire and Unleash the Leader WithinBudget — By Prakash Iyer
Being a great storyteller, Prakash Iyer tells simple real life stories with strong messages that stay with you for life.
Book gives thoughtful insights, stressing on positivity and optimism despite setbacks.
7. Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring- By Aashish Chopra
While all previous books will guide you to build a brand & a business, this book will teach you how to create epic & shareable stories to market your business.
For every entrepreneur, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
Happy reading and learning.
